ABOUT FOUNDER: Danielle Scherman
From Hawaii to Manhattan, I moved 6,000 miles from one
island to another to leave my sleepy beach town and make
it big in the city that never sleeps. Born and raised in
Hawaii, I broke into public relations and events as a
glorified secretary at a PR firm in Honolulu. Fortunately,
the firm was small, the clients were big, and it wasn't long
before I was working on some of the most exciting events
to hit Oahu.

Hawaii is my home and I had lived there all of my life, but I knew I was
getting too big for the Islands. I needed more people, more excitement,
and more challenges. In December 2002, I took a leap of faith — across
the Pacific Ocean and Continental United States — first step: Washington
D.C.

After  attaining my Event Management Certificate at George Washington
University in DC, I was craving the bright lights and excitement of a big
city. With some great events under my belt, I knew I was ready for the
Big Apple. Two and a half years later, I found myself enjoying life in NY
after building a thriving network of event professionals and launching my
own company. But first, my day job. As the Director of Communications
and Special Events for a non-profit organization called the Israel
Humanitarian Foundations, I executed 7 major events including Fashion
Galas, Annual Benefits, Food & Wine Tastings, Young Professional
Benefits, and more.

Now back to my entrepreneurial activities. After learning about NY's
event industry, I realized there was a gap and I set out to fill it. In
February 2003, I began building my own little empire which has tipped
NY's event world. I created an association now know as New York Even
Planners (NYEP) LLC. NYEP is a great fit with Event Headquarters LLC,
what I like to call and event planners dream web site.

But an event planner always has to be planning a party, so in addition to
NYEP & EHQ, in August 2005, I founded a boutique event management
company called
Soiree Events. We specialize in producing events to
raise fund and awareness for non-profit organizations (who don't have
the time, resources, or know-how to do it themselves).

So after coming half-way around the world, I have found my niche in
event planning in New York City's busy market. But it was almost a given
that I'd end up in a city that never sleeps making sure that there's always
something fun going on. Event Planning jives with my energy, vision,
passion and insatiable appetite for social situations. I love every moment
of the anticipation of what life holds for me tomorrow.
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